Last week at OCRI’s Entrepreneur’s Edge (e2) program, I had the pleasure of lecturing on how to perform market assessments for new products or businesses. The e2 program is a full week of half day sessions covering all aspects of starting a new venture such as strategy, governance, R&D, marketing, sales and funding.
At the beginning [...]
Do you truly understand the value your customers place on your product offering? Your approach to product development will directly affect your ability to create money-making products your customers must have versus products that provide no value to customers and contribute nothing to your bottom line. Developing a must have product instead of a lame-duck [...]