Welcome to our initial blog post. Our blogging will focus on topics related to driving technology based businesses. We’ll cover corporate strategy, marketing, collaboration, innovation, new product introduction (NPI), business development, etc. So why these topics? What can possibly be new here? Well, in our view, these topics are fundamental to how we approach the management of our companies and with the increasingly connected-Web2.0-Web3.0 world we live in, there is plenty of new ground to cover and discuss related to creating and driving corporate success. Our blogging will attempt to address broad questions such as:
- How will companies learn to adopt or create a more social, collaborative enterprise harnessing their own mini-crowd of employees, partners, suppliers & customers?
- How will this mini-crowd impact corporate strategy formulation and execution as well as other business areas such as sales, marketing and NPI?
We don’t believe we can rely on “strategic planning as usual”, especially given the state of the world economy. Strategy doesn’t come from a calendar-driven process; nor can it simply be the product of a systematic search for ways to earn above average profits; strategy needs to come from viewing the world in new ways. Strategy starts with an ability to foster new and unconventional thinking.
Charles Leadbeater’s book, We Think, explores how the web is changing our world, creating a culture in which more people than ever can participate, share and collaborate ideas and information. According to Leadbeater, “Ideas take life when they are shared. That is why the web is such a potent platform for creativity and innovation. It’s also at the heart of why the web should be good for : democracy, by giving more people a voice and the ability to organise themselves; freedom, by giving more people the opportunity to be creative and equality, by allowing knowledge to be set free.” The video below outlines the concepts behind Leadbeater’s thinking.
In our view, these concepts can also be applied to how companies are driven and governed as the power of their mini-crowd is realized. We believe resolving the conflict between the rising surge of mini-crowd based collaboration and attempts to retain top down corporate control will be key to the growth and success of new more progressive companies. How is your company harnessing its mini-crowd? Do you think it needs to?