Best selling author of ‘The Tipping Point,’ ‘Blink’ and ‘Outliers’ and staff writer for The New Yorker, Malcolm Gladwell will be in Ottawa at the NAC on June 11. Using anecdotes, fresh insights and engaging stories he will leave you brimming with ideas and creative solutions – no matter what your line of work [...]
Last week at OCRI’s Entrepreneur’s Edge (e2) program, I had the pleasure of lecturing on how to perform market assessments for new products or businesses. The e2 program is a full week of half day sessions covering all aspects of starting a new venture such as strategy, governance, R&D, marketing, sales and funding.
At the beginning [...]
Do you truly understand the value your customers place on your product offering? Your approach to product development will directly affect your ability to create money-making products your customers must have versus products that provide no value to customers and contribute nothing to your bottom line. Developing a must have product instead of a lame-duck [...]
Welcome to our initial blog post. Our blogging will focus on topics related to driving technology based businesses. We’ll cover corporate strategy, marketing, collaboration, innovation, new product introduction (NPI), business development, etc. So why these topics? What can possibly be new here? Well, in our view, these topics are fundamental to [...]