So you’ve got a LinkedIn profile which you keep somewhat up to date and your company has a decent corporate website. That’s enough right? You don’t need to “Tweet” do you? Well, perhaps you should. Staying connected in the business world is critical to overall success and Twitter is opening up new ways to quickly [...]
Welcome to our initial blog post. Our blogging will focus on topics related to driving technology based businesses. We’ll cover corporate strategy, marketing, collaboration, innovation, new product introduction (NPI), business development, etc. So why these topics? What can possibly be new here? Well, in our view, these topics are fundamental to [...]